2. Thanks Mark. Now, what makes you qualified to create such a product? In other words, just who in the hell do you think you are?
In terms of my academic background, I have a degree in kinesiology and a minor in psychology from McMaster University and have also done graduate level research in biomechanics and exercise physiology as part of the world-renowned exercise metabolism research group under the guidance of Dr. Stuart Phillips. I’ve presented a poster at the World Congress of Biomechanics and my grad thesis work comparing the effects of eccentric and concentric contractions on muscle growth is submitted and awaiting publication (hopefully) in a major peer reviewed journal.
Basically, I reached a point where I couldn’t stand all of the pseudoscientific nonsense that was being spread on the internet with regards to programs for body recomposition, performance, and rehab so I decided to do something about it. It can be just as confusing for trainers and coaches as it is for the general public and I wanted to put a stop to that.
4. Now, what about general gym-rats and weekend warriors; should they consider purchasing the product?
Let me just say this; I recently saw a fitness product released that was based on a specific fiber type and its effects on fat loss. The claims were pretty far out there and anyone one a reasonably sound research background should have had their BS detectors going off like crazy. But guess what? Based on the statistics on Clickbank (and talking to other people who participated in the launch) I’d say they’ve probably sold THOUSANDS of copies. And get this…the product is almost $100!!! So someone out there is making hundreds of thousands of dollars off of a scientific theory that doesn’t hold water.